Advertisment is art: Federico Seneca’s inventions

Federico Seneca | Baci Perugina | pubblicità

WHEN ADVERTISMENT IS ART: FEDERICO SENECA’S CAREER AND INVENTIONS

Advertisement has always been art.
From advertising posters painted by Toulouse-Lautrec to promote Parisian shows in the late 19th century to modern commercials, advertisement has always drawn inspiration from great art masterpieces, and many artists worked as advertisers.

Among them there’s Federico Seneca, the “father of Baci Perugina”, to whom the Salce Collection National Museum in Treviso dedicates a great exhibition.

READ ALSO – A museum for the Salce collection

Advertisment is art: Federico Seneca’s inventions

Federico Seneca | pubblicità

The exhibition devoted to Federico Seneca illustrates the entire artistic journey of this creative talent, from his beginnings during the Belle Époque until he joined Futurism, by outlining an original and one-of-a-kind personality in commercial art.

Federico Seneca was the great artistic director of Perugina and Buitoni, the brilliant creator of the images of Amaro Ramazzotti, Cinzano and many other brands and the author of unforgettable characters which were the prelude to inventions of TV advertisement.

READ ALSO – Aperol: history of an italian icon

Federico Seneca | Perugina | pubblicità

FEDERICO SENECA EXHIBITION: INFORMATIONS

FEDERICO SENECA (1891-1976). Segno e forma nella pubblicità
WHERE: Museo Nazionale della Collezione Salce, Treviso
WHEN: 17 march – 2 september 2018

LINK: il sito web ufficiale  – http://www.collezionesalce.beniculturali.it

READ ALSO – Things to see in Treviso: discovering Treviso and its surroundings

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