Producing wine is a complex experience. It means carrying on an ancient tradition, which goes far beyond entrepreneurial spirit, and embracing centuries-old practices as well as innovation, charm and discovery.

So, when the “Cantina Valpolicella Negrar” winery – a leading and historic Italian wine-producing company – decided to associate its products with a well-known figure, it is not by chance that Ulysses was chosen.
Drawing inspiration from Ulysses, the “Cantina Valpolicella Negrar” winery is launching the “Wine Mythology Label” project.
Planning to dedicate a limited edition of its finest wine – Amarone – to Homer’s hero, it is asking creative designers to develop a label that has what it takes to become an icon, a collection item, the object of desire for thousands of wine lovers from all over the world.

SEE ALSO: Il Baccanale of Tiziano Vecellio – Museo del Prado Madrid.

The Wine Mythology Label is more than just a packaging.
It is a complex experience and embodies the secret soul of this wine, which designers will have to reveal and translate into a visual message – able to evoke the feelings, the nuances and the emotions of the product.

For more informations and join see the website Competitions for designers – wine mythology label