5 museums that communicate well on social media

In these fast-paced times, where every day brings something new in the technological field, the importance of a presence on social media is essential for any company and organisation, including museums.
Museums preserve history and culture, and sharing these stories on social media makes them accessible to a wide audience.

In this post I have included 5 examples of museums that are communicating effectively with their audience on social media. Their social media profiles not only offer educational and entertaining content, but also offer a window into the cultural treasures they hold within their walls. Let’s find out how these 5 museums use social media effectively to connect with their audience.

5 museums that communicate well on social media

There are many museums that communicate excellently on social media, and their communication strategy often depends on their mission, collection, audience and objectives.
Below are some examples of museums that communicate effectively on social media:

THE METROPOLITAN MUSEUM OF ART

The Metropolitan Museum of Art – MET is one of the most famous art museums in the world and its presence on social media reflects the museum’s wide reach and influence.
The MET uses social media to promote its exhibitions and collections, to share information about art shipments, to offer virtual guides to exhibitions and more.

Following the Facebook profile of the MET is a constant source of inspiration for me.

MUSEUM OF MODERN ART (MOMA)

The MoMA is one of the world’s most important museums for modern and contemporary art, and its presence on social media reflects its innovation and commitment to modern art.
The museum uses social media to promote its exhibitions and collections, to offer virtual guides to the exhibitions, to share information on conservation and much more.

MoMA on Instagram has three separate profiles: one dedicated to the museum, one for the MoMAPS1 branch that organises many events open to the public, and one for the museum store with all the latest items that can also be purchased online.
My favourite is the MoMA Design Store, which shows how art and culture can be promoted through the products on sale in the museum shop.

BRITISH MUSEUM

The British Museum is one of the largest and most important museums in the world, and its presence on social media reflects its vast collection and cultural diversity. The museum uses social media to share information about its collection, to promote its exhibitions and to offer virtual tours of the exhibitions.

The Twitter profile of the British Museum is really engaging and full of interesting content.

THE SMITHSONIAN

The Smithsonian Institution is the world’s largest museum and research complex and its presence on social media reflects its vastness and global reach. The Smithsonian uses social media to share information about its vast collection, to promote its exhibitions, to offer immersive virtual experiences and much more.

The YouTube profile of the Smithsonian Institution is really full of useful content and offers entire events and live shows to be reviewed from the comfort of your own home and from anywhere on the planet.

NATIONAL GALLERY OF ART

The National Gallery of Art is an art museum in Washington DC, and its presence on social media reflects its commitment to education and accessibility of art. The museum uses social media to share information about its collection, to promote its exhibitions and to offer online educational programmes.

The Reels of the National Gallery of Art are a constant source of inspiration and are viewed by thousands of users.

CONCLUSIONS

Obviously there are many other museums that communicate effectively on social media, but these are just a few examples of museums that have created a successful social media presence.

Making better use of social media to connect with the public is almost a must for a museum.
To those who contact me for advice, I always say that the first step is to clarify objectives and plan activities. It is not necessary to use all the existing social media profiles. It is enough to use just one, but to do so consistently and with a specific goal in mind.
That said, I am always happy to help those who want to create an effective strategy for communicating well through social media.

The best part, after planning, is actually creating the content. Finding the best way to tell the museum’s stories and reach an ever-wider audience.
Contact me to find out more about how I work and if you have any questions.