I am often asked what an artist should publish on his or her website or what are the tricks to communicate the works and work of a contemporary artist well.
These questions are not easy to answer mainly because there is no one single answer to give, in fact every artist is in his or her own way and each path requires different strategies and specific content.

However, it is possible to make a list of good practices, i.e. tips that each artist can follow in order to find his or her own way of communicating online, depending also on the target audience.

What should an artist publish on his or her website

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Those who have to narrate culture on social media know the importance of fast and rapid communication.
If you too have tried to create art content for social media, you will certainly have come up against the need to give concise information without trivialising the message. Which is by no means easy, especially when you have to communicate the complexity of an art project or cultural event.

On Twitter all this is definitely more complicated because there are very few characters available, one cannot edit the content already published, and even the number of images to be inserted is limited.
Twitter, however, was my first love and in this post I want to tell you why it is still a great communication tool for art galleries and museums.

The Twitter profile of a gallery or museum

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