Art and communication: let’s give the floor to the Thyssen-Bornemisza Museum

Thursday August 9th, 2018 , More than art

Elena Benarroch Vila | Museo Thyssen-Bornemisza

Elena Benarroch Vila, Marketing Manager Museo Thyssen-Bornemisza, Madrid.

ART AND COMMUNICATION: LET’S GIVE THE FLOOR TO THE THYSSEN-BORNEMISZA MUSEUM

This interview with Elena Benarroch Vila, marketing manager at the Thyssen-Bornemisza Museum, marks the beginning of a series of appointments dedicated to the theme Art and communication, aimed at examining the relationship that institutions dealing with culture have with their public.

I tried to understand which role social media play in promoting the Thyssen-Bornemisza Museum, and what Elena Benarroch Vila told me is an innovative vision towards new technologies, which are useful for the museum to attract new visitors, but they are also a powerful tool encouraging the dissemination of culture.

Art and communication.
The Thyssen-Bornemisza Museum
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Marketers Day 2018 in Venice: a matter of creativity

Sunday June 24th, 2018 , More than art

MARKETERS DAY 2018. MY EXPERIENCE AS A MEDIA PARTNER IN A VIDEO

“A matter of creativity” was the title of this edition, which saw me at the side of the Marketers Club in the dissemination and promotion of the online initiative.
Here is the video of the day.

Movies you must see: great artists at the cinema

Thursday March 29th, 2018 , Artists, More than art

MOVIES YOU MUST SEE: GREAT ARTISTS AT THE CINEMA

When I decided to write a post about the movies you must see to know the lives of the artists, I would never have imagined that I’d be spoilt for choice.
After writing a post dedicated to Romantic movies: the most beautiful love declarations in movies, now I’ll make a list of the movies you must see, that is the most beautiful and latest films, released from 2000 onwards just to make it clear, which depict the lives of the most famous artists.

Movies you must see

Helmut Newton: the bad boy of photography

Thursday February 22nd, 2018 , More than art

Self-Portrait with Wife and Models from the series Big Nudes – Vogue Studio, Paris 1981
© Helmut Newton Estate

HELMUT NEWTON: THE BAD BOY OF PHOTOGRAPHY

Helmut Newton is one of the most controversial photographers in the world.
Around his photos and exhibitions devoted to him, the debate is always heated, because his shots are provocative.

According to some people he was a genius who transformed photography fashion on purpose; according to other people he was a man who hated women and used them to create unacceptable images.
He himself played with the image of the “bad boy” of photography the world ascribed to him.

Final portrait: a movie about Alberto Giacometti

Tuesday February 6th, 2018 , More than art

FINAL PORTRAIT: A MOVIE ABOUT ALBERTO GIACOMETTI

Final portrait is the new movie directed by Stanley Tucci, who was nominated for an Academy Award for Best Supporting Actor for his performance in “The Lovely Bones” (2009), and is known for his unforgettable performance as “Nigel” in “The Devil wears Prada”.

For his fifth film as a director, Stanley Tucci has chosen to provide a portrait of the artist Alberto Giacometti, drawing inspiration from the book written by the American art critic James Lord, who described 5 weeks he spent in 1964 together with the artist.

The role of Alberto Giacometti is played by Geoffrey Rush (Oscar for Best Actor in a Leading Role for his performance in “Shine” in 1997), who steps into the shoes of the artist as if it was the most natural thing in the world; indeed, it feels like he has always been Giacometti, because there’s a close resemblance between the actor and the character he plays.